Old Spice Meeting Advertisement - 842 Words

The Old Spice Meeting Ad advertises a new men hair care line. The setting of the advertisement is in a meeting room where a presentation is being given. In the meeting room there is only one female. Everyone excluding the female and the male who has used Old Spice’s products is paying attention to the person giving the presentation. The one male and female are flirting with each other. The hair of the male catches the attention of the woman so much that it wins him the woman’s number. All of Old Spice’s products are for men. However, this commercial is attempting to persuade both men and women to buy Old Spice products. Old Spice is saying that if a male uses their hair products he will get women’s phone numbers, or at the very least his†¦show more content†¦Old Spice gives the viewer the impression that if someone does not have the enhanced hair portrayed in the commercial you will not get any recognition from women. In the commercial the manâ₠¬â„¢s hair crawls off his head and approaches the woman. After crawling over to the woman, the hair begins to chat with her and eventually hits home when she is persuaded enough to give it her number on a slip of paper. It grabs the paper, gives the slip to the Old Spice man and crawls back on top of his head. Throughout the entire commercial the woman never looks directly at the man. Her entire focus is solely fixed on the hair. Without the hair the man would just be another guy sitting in the meeting, but since he used Old Spice hair products his hair stuck out. This form of advertisement would not work in any other medium that did not included video. The images of the video allows for viewers to see the hair walking across the table and engaging in a full conversation with a female. The visual image of the hair can easily be written out, but the true effects of it would not be conveyed unless it was seen visually. For example, you can hear or read about a basketball game that was decided by a game winning shot. But there is nothing like seeing a game winning basket on video. Video allows for the viewers to actually see and almost feel what happened as if they were truly there. Old Spice uses two of the main five advertising strategies in this meeting commercial.Show MoreRelatedLiterature Review Of The Old Spice Crews 968 Words   |  4 Pages Hegemonic masculinity and media consumption It appears that men are more likely to connect with campaigns that endorse the â€Å"patriarchic culture of aggression, male dominance and control† (Kluch, 2015, p373). For example, considering the two Old Spice advertising campaigns aimed towards attracting opposite sexes, males seemed more supportive of the campaign featuring Terry Crews. 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